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Guides for teams that answer customers.

Practical, detailed guides on running customer conversations across channels.

Animated demo: messages from WhatsApp, Instagram, email, web chat and Messenger arrive in one inbox, the AI assistant answers most of them, and the conversations that need a person are filtered and opened.

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Customer communication9 min read

One inbox for Instagram, WhatsApp, Facebook, email and web chat: why scattered channels lose customers

The same customer writes on Instagram, follows up on WhatsApp and emails an invoice request. Here is what one shared inbox changes, and what belongs next to it.

Customer communication

The big picture: one inbox, one history per customer, and how to choose a platform.

Animated demo: WhatsApp, Instagram, Messenger, email and web chat are connected one by one, messages from each of them arrive in a single inbox, and the AI assistant answers them all.
Customer communication9 min read

How to choose a customer communication platform: eight questions that matter more than feature lists

Every vendor lists the same features, so comparing lists tells a small team very little. These eight questions show how a platform behaves on an ordinary busy day.

AI assistant

Setting up the assistant, keeping it in your voice and knowing when it hands off to your team.

Animated demo: the setup checklist ticks through its six steps (set up the assistant, test it, connect a channel, publish, first customer reply, invite the team) while the progress ring fills to 100%.
AI assistant8 min read

How to set up an AI assistant for customer messages without writing code

You answer the same ten questions every evening and assume automating them needs a developer. It needs a briefing instead: five steps, written in plain language.

Animated demo: the owner writes a new guideline for the AI assistant in plain words, tests the draft in the preview, presses Publish, and the status changes from Draft to Live.
AI assistant8 min read

Will an AI assistant sound like our company? Keeping replies in your corporate tone

A formal brand cannot afford an assistant that greets customers with slang or discounts on its own initiative. Here is how tone, guidelines and fixed safeguards keep replies in your voice.

Animated demo: a customer sends a photo of a product on WhatsApp, the AI assistant compares it with the product images in the catalog and finds the matching item, answers with its name, price and a product card, and asks the customer to confirm it is the right one.
AI assistant7 min read

When customers send a photo instead of a question: answering “do you have this?” from your catalogue

A photo is a question. See how AdaptiveReply matches a customer’s product photo to your own catalogue, from exact code to visual similarity, and what it does when it is unsure.

Animated demo: a customer asks for a refund, the AI assistant pauses itself and opens a case, a teammate takes the case and replies in the same conversation, and the assistant resumes when the case is resolved.
AI assistant7 min read

When should the AI stop? Handing conversations to your team as cases with an owner

The risk is not that the AI answers. It is that it keeps answering when a person should take over, or that nobody owns the message afterwards. Here is how a handoff should work.

Channels

Instagram DMs, comments under your posts and the chat widget on your website.

Animated demo: a customer asks about a product on WhatsApp, the AI assistant answers from the catalog, the customer decides to buy, the assistant opens a case and hands over to the team, a teammate is mentioned and gets a task, and the task is completed.
Channels8 min read

Instagram DMs for business: answering price, availability and booking questions right away

A question arrives while the customer is looking at the product. Three hours later the moment has passed. Here is how to answer Instagram DMs at once, and safely.

Animated demo: an Instagram post appears in the panel and a product is tagged on it; a comment asking for the price gets the fixed reply of a keyword rule; a customer then shares the post in a direct message and the AI assistant answers with the tagged product and its price.
Channels8 min read

Too many Instagram and Facebook comments: what to automate and what to keep human

When the same question piles up under a post, most of the people who asked never hear back. Here is what to automate in public, what to move to DM and what to leave to a person.

Animated demo: a chat button sits on a store website, a greeting bubble appears, the chat opens, a visitor asks about a product, and the AI assistant answers with a product card.
Channels8 min read

Website chat widget: how to turn visitors with a question into conversations

A visitor with a question can ask or leave, and most sites make leaving easier. Six settings decide whether your chat widget starts conversations or gets ignored.

Sales and bookings

Product answers from your catalogue, appointments in chat and conversations that start from ads.

Animated demo: a Shopify store is connected, its products and prices sync into the catalog, a price changed in the store is updated in the catalog and one product goes off sale, and the AI assistant answers a customer with the current price and availability.
Sales and bookings8 min read

Price, stock and size questions: answering from your Shopify, WooCommerce, ikas or Ticimax catalogue

The answer to “is the black one available in M?” is in your store admin, not in the Instagram app. Here is how to connect the two, and what the assistant will and will not do with it.

Animated demo: a customer asks for an appointment on Instagram, the AI assistant offers free times from the calendar, the customer picks one, the assistant confirms the booking and the appointment appears on the calendar.
Sales and bookings7 min read

From “are you free Saturday?” to a booked appointment, inside the chat

Booking by message stalls on the back-and-forth over times. Here is how an assistant that reads your real calendar ends it, and where your team still decides.

Animated demo: a customer taps a click-to-message ad on Instagram, the conversation opens in the panel with the ad and its linked product attached, the AI assistant answers about that product with its price, and when the customer wants to buy, the assistant records the request as a deal in Sales.
Sales and bookings8 min read

Click-to-message ads: what happens after someone taps “Send message”

The ad budget buys a message. Whether it becomes a customer is decided by the first reply and by who owns the thread afterwards.

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