AdaptiveReply
Features

Your assistant speaks the way your company speaks

Brand voice is the set of instructions that shape every reply your assistant writes: a tone (friendly, neutral or formal), a personality, a reply length, a reply language and your own guidelines. You set them once in plain language and check the result in the preview before customers see it.

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How it works

Brand voice: how it works

  1. Pick tone and length

    Friendly, neutral or formal; short, medium or long replies.

  2. Describe the personality and add guidelines

    Write who the assistant is and the rules it must keep, in the order that matters to you.

  3. Preview, then publish

    Changes stay a draft. Customers keep talking to the live version until you publish.

Animated demo: the owner writes a new guideline for the AI assistant in plain words, tests the draft in the preview, presses Publish, and the status changes from Draft to Live.
Honest limits

What it does, and what it does not

What it does

  • Applies your tone, personality, length and language to every reply the assistant writes, on every channel.
  • Replies in the customer’s own language, or always in one language you choose.
  • Lets your guidelines take priority over the default style.

What it does not do

  • These are instructions to an AI model, not a hard filter. Check the result in the preview.
  • They do not change keyword replies to comments or what your team writes: those stay exactly as written.
Setup

Brand voice: getting started

  1. Step 1

    Open Assistant and choose the tone, reply length and reply language.

  2. Step 2

    Describe the personality in a sentence or two and add your guidelines.

  3. Step 3

    Try a few questions in the preview, then publish.

You need an AdaptiveReply account for these steps. Starting is free: the Free plan covers 10 customers and 1 team member, with no credit card.

Brand voice: common questions

Can the assistant sound like my brand?

Yes. You choose a tone, describe its personality, set the reply length and language and add your own guidelines. The assistant follows them in every reply it writes.

Will it always follow my guidelines exactly?

They are instructions to an AI model, so they guide every reply but are not a hard filter. That is why changes stay a draft until you have tried them in the preview and published.

See all frequently asked questions

Related pages

GuideWill an AI assistant sound like our company? Keeping replies in your corporate toneA formal brand cannot afford an assistant that greets customers with slang or discounts on its own initiative. Here is how tone, guidelines and fixed safeguards keep replies in your voice.Read the guide
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